Cyber buyers don’t trust cold calls—they trust people. In this 25-minute, practitioner-led talk, Redapt’s Maria Graham shows how sellers cut through a crowded market by leading with authenticity, building durable relationships, and guiding buyers through complex evaluations without the gimmicks. We’ll unpack practical ways to earn referral-driven deals, align your motion with how CISOs actually buy, and ignore vanity KPIs in favor of what moves revenue. You’ll leave with a repeatable blueprint for trust-first selling—portable across companies and resilient to market noise.

‍You’ll learn:
- How to build a credible personal brand that outlives any logo
- Relationship plays that lead to referrals (and how to run them without being pushy)
- Which KPIs matter for sellers—and which to ignore
- How to shepherd buyers through complex, multi-stakeholder decisions

Everyone talks about Product-Market Fit (PMF) as the milestone to watch. But for B2B founders—especially in complex categories like cybersecurity—PMF is not the signal to scale. Instead, it's the point where a new challenge begins: can this product be sold repeatably, by someone other than the founder? In this session, we break down the myth of PMF and the chaos that follows when founders scale prematurely. You'll walk away with a framework for testing repeatability, validating your GTM, and building a sales engine that actually works—before hiring the wrong team or burning through cash.

‍You’ll learn:
>Why PMF doesn't equal repeatable revenue (especially in B2B)
>The hidden stage between PMF and scale: the repeatability gap
>How to test sales motion before building your sales team
>Common growth-stage pitfalls and how to avoid them
>What "founder-product fit" and "sales-model fit" really look like

Just as marketing technology underwent a profound transformation in recent years, the sales tech stack is now experiencing its own dramatic evolution. Whether your team includes in-house or outsourced SDRs, supports complex enterprise sales, or operates a high-velocity, product-led growth (PLG) model, the modern sales team demands a new generation of intelligent tools and processes.

Join two experts as they provide a clear, practical exploration of the modern sales technology stack, pinpointing the essential tools and practices necessary at each stage of your sales cycle.

Our speakers are not affiliated with any technology vendors, so this discussion is strictly about abstracting technology capabilities into actionable insights, not about pitching products.

You'll discover:
- How emerging technologies enhance sales velocity, accuracy, and buyer insights.
- Tools that accurately gauge buyer intent and stage, enabling SDRs and sales teams to meet prospects precisely where and when they're ready.
- Strategies for leveraging technology to deliver personalized context at scale, significantly improving engagement and conversion rates.
- The must-have technologies and integrations required to ensure seamless, intelligent, and actionable sales processes across your entire organization.

Don't miss this opportunity to gain clarity on how to design a tech stack that empowers your sales team to perform at peak efficiency, intelligence, and velocity—no matter your sales approach.

We will take people from the audience and build their entire GTM motion from start to finish, TAM, messaging, contact data, and everything else you need to hit the ground running in 60 minutes. Will ask them who they sell to, what their product is, and build the entire thing in Clay using AI to craft messaging and qualification triggers, and then pull all the contact data and validate it in less than an hour. What you will learn:
‍
- What high-impact activities to focus on to build brand awareness and credibility.

- The value of multi-pronged campaigns – the relevant content and distribution channels that drive results without breaking the bank.

- The importance of building social media advocacy within an organization and among external stakeholders.

- How to demonstrate the value of Marketing to company leaders and increase resources and budget allocation.